Pricing Research

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Our Pricing Research eBook is designed to help organizations optimize their pricing strategies.

Pricing research enables you to determine the optimal price point to maximize profit, revenue, or market share. You should consider a pricing research study when you are shifting your pricing strategy, developing new products, entering new markets, or trying to offset inflation.

Download this eBook to explore 3 pricing research solutions:

  • Price-Value Mapping
  • Benefit-Value Analysis
  • Competitive Pricing
Innovation Research and Strategy eBook cover

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