A Buyer’s Guide to Emotion Intelligence

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Did you know that 95% of cognitive activity is based on “nonconscious” or strictly emotive reasoning – not logic or critical thinking? When it comes to decision-making, people really do go with their gut.

Read through our eBook to learn about emotion research that is simple, scalable, seamless, and scientific. Find out how we use language to uncover consumers’ hidden opinions and associations. With emotion research you can gain an unquestionable understanding of the decision-making process.

Get the eBook today to learn about:

  • 4 aspects to consider when selecting a market research firm that focuses on emotion research
  • How to begin emotion research
  • The Martec Emotion Score (MES) – a way to quantify your customers' emotions

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