Did you know that 95% of cognitive activity is based on “nonconscious” or strictly emotive reasoning – not logic or critical thinking? When it comes to decision-making, people really do go with their gut.
Read through our eBook to learn about emotion research that is simple, scalable, seamless, and scientific. Find out how we use language to uncover consumers’ hidden opinions and associations. With emotion research you can gain an unquestionable understanding of the decision-making process.
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