Conjoint Analysis

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Essentially since the invention of the wheel, product manufacturers have asked, “what makes my product valuable and sets it apart from the competition?” and “how can I maximize the value, price, and profit for my product?”

Manufacturers know all too well that the right features – or combination of features – can make a big difference. However, determining what buyers want and effectively marketing those differentiating features often is challenging.

Download this eBook today to explore:

  • Market research trade-off methods and techniques
  • What conjoint analysis is used for
  • A high-level overview of each conjoint method
  • How to conduct a product needs assessment

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